Lauren P. Norris, CFP®, CPFA™

Founder and Managing Partner

Lauren Norris is a Founder and Managing Partner at Vincita Investment Partners. Prior to starting the firm, she worked as a Vice President and Wealth Management Advisor with KM & Associates at Merrill for ten years. 

Lauren works closely with individuals, families, and businesses, providing them with the support, advice, and attention to manage their wealth more effectively. A natural coach, mentor, and guide, she derives great satisfaction from helping people take measurable steps toward the future they envision, providing them with the structure and analysis to make informed decisions. A connector of people, ideas, and opportunities, Lauren engages deeply with each client’s priorities, embracing them as her own. She grounds her work in empathy and action, doing all that she can to help clients streamline their finances, resolve nagging issues, anticipate key crossroads, and advance their long-term aspirations.

Clients from diverse paths look to Lauren for assistance. Many are professionals, business owners, executives, or multi-generational families. Typically, they realize their wealth would benefit from sustained attention and oversight. Others look to Lauren for a precious commodity—more free time to pursue their work, family, or personal interests. And still others come to Lauren because they anticipate a significant inflection point in their wealth, either personal or professional.

Whatever a client’s situation, Lauren provides some key differentiators to her approach. First, she is an accomplished problem solver. Resolute by nature, she takes pride in diving into difficult questions, weighing possible options, and unwinding the intricacies that wealth can pose. Second, she is extremely responsive. Lauren recognizes how important finances are to people’s well-being. She appreciates that timely action can reduce a client’s stress. And finally, she keeps the end goal in mind. Clients engage her, she believes, because they want to accomplish important objectives in their lives. She dedicates herself to those priorities, marshaling her own efforts and those of her team and the wider firm to propel clients toward the future they envision.

Previously, she was a highly successful college lacrosse coach. She guided her alma mater, Franklin & Marshall College, to a Division III National Championship in her first season at the helm. Subsequently, she made her way to the Triad and joined the coaching staff at High Point University.  She earned her Bachelor’s degree in business administration and mathematics at Franklin & Marshall, where she was a two-time All-American lacrosse player.  

Currently, Lauren serves as the Chair of the Israeli National Women’s Lacrosse Team, which she coached to three World Cup appearances in 2013, 2017, and 2022. In 2021, the Israel Lacrosse Association recognized her as Woman of the Year for her contributions to the development and success of the National Team program. Active in her community, Lauren volunteers with organizations including the Guild of Family Service, GO FAR, and the Make-A-Wish Foundation.

Lauren and her husband Bryan live in Greensboro with their daughter.